OpenRoad Driver Vision
We love cars and we love life. At OpenRoad Driver Magazine we explore better ways to experience our passions – driving, living and you.
Above all OpenRoad Driver has quality readership and loyal customers. We reward our readers with valuable information and entertainment so we can experience the utmost in driving and living. Our magazine takes an inside look at the world of cars from one of the largest automotive groups in the country, plus we discover stimulating features in travel, food, technology, entertainment, home and lifestyle.
OpenRoad Driver reflects the principles of our original founder, OpenRoad Auto Group. In everything we do, we aspire to achieve the same longstanding reputation for integrity, professionalism, trust and innovation. We want to give you a totally different experience by offering the highest standards in writing, photography, design and production.
We are committed to creating an outstanding magazine and delivering on our promise: to inform, entertain and inspire you. Whether you take the long and winding road or maybe life in the passing lane, OpenRoad Driver takes the journey with you. Thank you for riding along with us.
Fast Facts
| Target Audience: |
- Car and life enthusiasts
- OpenRoad Driver and OpenRoad Auto Group customer loyalty group
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| Editorial Vision: |
- OpenRoad Driver is a guide to better driving and living. It speaks to the best clientele and loyal customer base of OpenRoad Auto Group, one of Canada’s largest and leading innovators in automotive retail. OpenRoad Driver informs, entertains and inspires its readers through its unique expertise in the driving and lifestyle experience.
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| Launch: |
- Spring Driving Issue – annual product catalogue and driving buyer’s guide
- Fall Lifestyle Issue – annual favourite discoveries, better living and top rankings guide (travel, food, technology, entertainment and home)
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| Readership: |
- 120,000 (3.4 readers per copy)
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| Print Run: |
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| Distribution: |
- 71% self-addressed Canada Post deliveries - households of preferred clients and customer loyalty (25,000)
- 17% in-store displays - partner lounges and dealership lounge areas (6,000)
- 12% in-vehicle presentations - vehicle deliveries inside every new and used vehicle sold by OpenRoad Auto Group for six months (4,000)
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